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- General Manager / Spa Director
Description
$75,000–$85,000 Base + Opportunity for 50%+ Bonus
We are seeking a sophisticated, results-driven General Manager to lead the business, operations, and guest experience of an elevated luxury spa.
This is not a traditional spa management role. We are looking for a leader who understands operations at its core— someone who knows what refined service feels like from arrival to departure, and who can operationalize that standard consistently.
The ideal candidate possesses both strategic acumen and hands-on leadership discipline.
You will be fully accountable for profitability, operational excellence, team culture, and the delivery of an exceptional, seamless guest journey.
This role offers the opportunity to shape the future of a growing luxury wellness brand — refining service standards, evolving membership models, and elevating market positioning.
Compensation
Base Salary: $75k to $85k (based on experience)
Performance-Based Bonus Structure - Opportunity for 50%+ bonus
Leadership-level growth opportunity within a scaling luxury concept
What You’ll Own
Experience
8+ years in operations leadership
Proven P&L ownership and revenue growth record
Strong operational discipline and process improvement background
Experience leading multi-disciplinary teams in high-touch environment
Core Competencies
Financial fluency: budgeting, forecasting, performance analytics
Operational POS and CRM systems expertise
Compliance and regulatory oversight
Refined eye for luxury detail and guest journey mapping
Tech-savvy and data-driven
Strategic yet execution-oriented
Strong communicator with executive presence
Confident handling of both guest escalations and internal team dynamics
Why This Role Is Compelling
Strategic Impact & Autonomy
You will shape both the business engine and the guest experience.
Brand Elevation Opportunity
Play a core role in scaling and refining a luxury wellness concept.
Leadership Visibility
This is a visible, high-accountability position with direct impact.
Meaningful Compensation
$75,000–$85,000 Base + Opportunity for 50%+ Bonus - tied to measurable results.
If you understand what refined service, operational discipline, and brand integrity require — we want to speak with you.
Requirements
Financial Leadership & Business Performance
Full P&L responsibility: budgeting, forecasting, margin optimization, and financial performance tracking
Labor management and payroll oversight to ensure healthy cost structures
Vendor management, contract negotiation, expense control, and financial reporting
Development of revenue strategies including pricing models, memberships, premium offerings, and retail growth
Accountability for year-over-year growth and operational efficiency
We are looking for someone who does not just “review numbers” — but understands how to move them.
Operational Excellence
Lead day-to-day operations while maintaining elevated luxury standards
Utilize spa CRM and POS software and analytics tools to monitor scheduling, utilization, guest retention, and revenue performance
Implement inventory controls, par systems, procurement discipline, and vendor partnerships
Oversee facility upkeep, capital improvements, and aesthetic standards
Build and refine SOPs that protect both guest experience and profitability
You must be tech-fluent and comfortable leveraging systems to drive performance.
Guest Experience Leadership
Define and enforce a seamless, refined guest journey from first contact to follow-up
Ensure consistent luxury-level service standards across all departments
Elevate membership models, loyalty programs, and premium service tiers
Analyze guest feedback and refine experiences accordingly
Introduce service innovations rooted in wellness trends and market demand
Team Leadership & Culture
Lead and mentor department heads, service providers, and front-of-house leadership
Establish performance expectations, accountability systems, and measurable goals
Build training programs rooted in excellence and service refinement
Cultivate a high-performing, guest-first culture with strong retention
Navigate conflict and maintain authority while preserving morale
This role requires presence. The team must respect you.
Strategic Growth & Brand Positioning
Monitor competitive landscape and wellness industry trends
Partner with ownership to drive strategic expansion and brand elevation
Develop new revenue channels: partnerships, events, curated experiences, retail programs
Position the spa as a leader in its market segment
Performance Benchmarks (KPIs)
Your success will be measured across a balanced scorecard including:
Revenue growth and margin performance
Labor efficiency and cost control
Compliance and audit integrity
Guest satisfaction and NPS
Employee engagement and retention
Service provider utilization
Treatment room capacity optimization
Retail growth and product attachment rates
Membership performance and retention
Who You Are